affluent
Your latest video game/TV show/movie is ready for release and you want a great-looking font that doesn’t look blurry on-screen. You need a font with the right on-air personality that delivers a clear, crisp image to compliment your graphics and camera skills? Stop searching. Affluent has arrived.
Its crisp, clear lines stay razor-sharp on-screen. Tailor-made for both the big and small screen, Affluent is perfectly readable at all sizes and on any color background.
Affluent was designed to compensate for the horizontal smear that plagues ordinary fonts used on television screens and monitors. Where other fonts lose their structure, Affluent’s details remain well-defined when the electron beam refreshes the raster lines. Long horizontal lines and sharp transitions on curves compensate for the phosphor glow on rounded corners. Widened diagonal intersections prevent on-screen fill-in that mars ordinary fonts rendering them fuzzy and unreadable. Truncated ends on the ‘a’ and ‘e’ enable Affluent’s vowels to be easily distinguished from one another on even the blurriest picture tube.
Available in 3 weights: regular, bold and demi-bold.
- Regular: perfected for on-screen readability, the characters stay legible at any size.
- Bold: terrific for showcasing important words that pack a little more punch
- Demi-bold: unmatched when cast in dramatic, high contrast titles. Weightier than regular, it’s ideal for dark colored letters that won’t sink into bright video backgrounds
Affluent isn’t your stereotypical on-screen font; it can handle large or small text when you want readability in a contemporary, form-follows-function utilitarian style. You'll find Affluent perfectly cast in your next DVD menu, TV text, movie title, video terminal and kiosk, web design, public video display and on any video-game console.
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